Prostate Aware, a new fundraising event for the Alberta Cancer Foundation, is branching out in a bid to raise awareness of the disease. This September, the month-long fundraiser is a new opportunity for men and women to come together to show they care about prostate cancer research and care in the province. All money raised stays in Alberta, to benefit families in the province facing cancer.
“Many fundraisers for prostate cancer research are primarily targeted at men,” says Nana Thaver, a development officer at the Alberta Cancer Foundation. “Prostate Aware is different, and encourages women to take part on behalf of the important men in their lives.”
Event participants receive a special button to wear, to encourage dialogue and donations. As well, the event has paired with Good Luck Sock, an Alberta-based company, which will outfit participants in blue socks and donate a portion of the money they earn on the sale of blue socks from their website to the Alberta Cancer Foundation. Throughout the month of September, supporters can show they care by tweeting and sharing photos of themselves going blue using the hashtag #ShowYourPair.
“The organizing committee is turning this awareness month into action and creating a local alternative to support prostate cancer research in Alberta – ensuring all funds raised stay here in the province to benefit our fathers, brothers and loved ones,” says Thaver.
Mark Fusco and Amanda Skwarok, both local business owners and members of the organizing committee wanted to create a local alternative to support prostate cancer research that both women and men can be a part of.
Prostate Aware will support research such as that conducted by Dr. John Lewis (whose work is mentioned here).